Must A Aspiring Influencer Friend Cease Exploiting People for Content?

The Prosecution: Beth

At times I'm recorded while having a meal. I’ll see myself on her Instagram – it’s like a sudden shock.

A close companion of a decade, Marielle, calls herself the “content queen”. It can be amusing for a short while, but it strains our relationship.

Being highly outgoing, she feels the need to record everything constantly. During meals out, her motto is, “The phone eats first,” and snaps pictures with the flash on, which induces embarrassment. I don’t like it when strangers see her posing or filming – I get vicarious awkwardness. Another annoyance is because the food gets cold.

She's not quite an influencer yet, but she is aspiring to become one. She makes video blogs about living in our city, her daily routine, and her styling career. Her content is good, I’ll give her that, but I prefer not to be dragged into it. On occasion I'm captured while dining, or just accompanying her. I’ll see myself on her feed later, and it comes like a jumpscare: I’ll have bare-faced, an awkward face or photographed mid-bite. It’s uncomfortable.

Marielle also expects me to film her at inconvenient times. Often I'm in conversation to someone else, or we're simply spending time in the street. The dynamic feels like our friendship has transformed into me being her free crew. She could easily employ someone if she wanted professional shots. When I brought up my unease about this arrangement, she brushed it off. She’s taken me to a couple of brand events, which were appreciated, but that doesn’t make up for all the energy I invest assisting her create material.

I appreciate that Marielle has supported me with my career in design, but I resist our connection to become just a ledger of exchanges. I don’t feel she's insincere or dishonest, but sometimes it seems that if the camera is out, we will start performing in a way that presents a favorable image for her channel.

She will say, “Alright, smile for the camera!” and record me laughing with another. It feels forced. It's crucial her to recognize that our decade-long friendship still has limits. I enjoy being with her, but I also want to enjoy it without being recorded, edited, or posted for an viewers. I am not a prop for her online persona.

The Other Side: The Content Creator's View

I want my friend to see that the creations we make together can get us a foot in the door.

I love creating videos. It's more than a hobby; it’s part of who I am. Producing content and sharing my life online allows me to show my personality and engage with people in novel forms.

I don’t see myself as a full influencer yet, but it’s smart to generate income from your interests. I admire people on social platforms who execute that style of casual, DIY film-making.

Content creation is my interpretation of engaging with life: noticing the nuances, sharing them with an audience that appreciates the art behind it. It's never my aim to make my friend uneasy. Taking her to industry events was my method of offering access, providing her a opportunity to experience behind-the-scenes moments that could benefit her career in design too. That’s not blackmail, it’s just being realistic.

I’d still take her to such functions even if she refused to assist me, but I desire her to see what the content we create together can achieve: a foot in the door. I understand not all people likes being filmed, but sometimes unplanned moments is what makes content genuine. Being recorded occasionally is an inherent aspect of being my companion. I would delete anything she requested, but she has never asked yet.

I don’t expect anybody to be my private videographer, but companions support one another in minor capacities. My assumption was recording a clip now and then would be fun for her. Creativity thrives in collaboration, and having Beth around makes projects lively and enjoyable. I never force her to participate in anything, and I’d never deliberately humiliate her. But creating content jointly sometimes is part of how I document our time together.

I cherish our friendship deeply and don’t want content creation to come between us. I’m willing to find middle ground: like requesting permission before recording, and avoiding shots that might make her uncomfortable.

This isn’t about power, it's regarding sharing my world while still respecting hers. Obviously making content is not a substitute for real connection: it's merely part of how I live my life and I want her to be involved in a way that’s enjoyable for each of us.

The Jury: Reader Opinions

Should Marielle stop recording herself and Beth when they are out together?

There’s nothing more excruciating than having a friend film you. I get that it's her passion, but I don’t make friends come to my workplace. Perhaps she can find influencer friends to collaborate with. With the dark, looming future of technology, human connections are the only thing we have – cherish them!
A respondent, 25

If you’re doing something as a career, you can’t ask your friends for assistance every time, even if they have done it before. If Marielle loves creating, that doesn’t mean everyone around her is willing material. She needs to honor her friend's privacy.
Another reader, 26

She may enjoy making content and showing off her life online, but it isn't for everyone. It was kind she has helped her friend professionally, but she must to listen to what her friend desires.
Emma, 27

It seems like you care about each other, so hold on to that and make sure it’s the focus in your friendship. Create some authentic memories, where true emotions are preserved, not online archives. In fact, celebrities who seem to reveal their worlds actually have more privacy than it seems.
One opinion, 53

Marielle appears to be neither present nor genuine when she’s with Beth – she’s working. Each appears unsure as to what’s reasonable. The solution is not found in trying to alter one another, but in each setting clear limits around what is comfortable to them and determining if there is an mutually agreeable compromise.
Barbara, 71

Now You Be the Judge

In an online poll: has she been exploiting their friendship?

Brooke Dixon
Brooke Dixon

Elara is a seasoned journalist and cultural critic with a passion for uncovering stories that connect communities across the globe.

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